Businesses today often rely upon an informative, engaging, and attention-getting website as a first impression. Having a professional and polished website that functions easily and offers customers simple navigation is significant to increase overall user interaction. 55% of visitors spend less than 15 seconds on a website. During this time, consumers are making a variety of decisions including whether to continue browsing, or head over to peruse the websites of the competition. This means you have less than 15 seconds to not only capture the user’s attention, but also to keep them engaged.

Here are 3 tips for creating a website that will grab your consumers’ attention – before your 15 second timer runs out:

1.Tailor Your Message. When gathering information for your website, try to personalize your message. Take a moment to think like your viewers, and consider what they would want to know about your business. Ask yourself; Why should they pick your companies website over a competitor? Be sure to place the most important information in the first two paragraphs or product positions on the page. For lengthier sections of your site that may contain a list, 47% of web visitors favor bullet point lists, where information can be easily skimmed and retained.

2. A photo can speak a thousand words. A key piece of many website designs is photography. Images can speak a thousand words because they have the power to convey emotions, describe a feature or product in detail, and illustrate a concept; all with just one glance. Be sure to use all necessary tools to make sure your image reads well with viewers. For example; cropping a photo allows you to focus on a section of the photo that’s most relevant. It cuts out any distracting background images and can also create a more unique look at the subject. Images can help tell the story of your brand, but poor photography just detracts from your professional image.

3. Encourage participation on social media channels. Creating social media icons on your website will make it easier for your viewers to like and follow you. Do not hide your social channels; best practices suggest that social media icons are best displayed on the top, bottom, or along the side of your home page. This tactic will make it simple for viewers to connect with you. Social Media Marketing is a technique of utilizing social networking websites as a marketing tool. But when it comes to your social media strategy, social sharing buttons on a company’s website often come as an afterthought. By creating share tools, your business can open the door to communication amongst viewers, and create branding and product advertising.

 Your website may be your first digital impression. As such, you want to make sure it’s a great one. It should reflect everything you want potential customers to know and remember about your business, as well as ensure that visitors can find what they are looking for quickly and easily.

About Todd Endsley

Director of eBusiness Solutions Todd Endsley oversees the development of VAI’s eBusiness applications, managing technology implementations and service delivery.

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